Evisu Genesis: From Osaka Alleys to Global Icons
In the early 1990s, amid the tightly packed alleys and neon-lit streets of Osaka, a denim revolution was quietly taking shape. What began as a humble passion project in Japan soon erupted into a global streetwear phenomenon. This is the story of Evisu—its genesis, its gritty beginnings, and its journey from obscure selvedge denim to fashion cult icon....
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