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  • Why B2B Marketplace Builders Are the Smartest Way to Launch in 2026
    I see this happen almost every week: a founder steps into the B2B space assuming a commercial marketplace is just a consumer app with extra zeros on the price. Such an assumption regularly kills firms long before they write the first line of code. Think about the difference. When I purchase a phone case, I press “Buy Now” and swipe it with my credit card. But for buying heavy...
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