Given the value of protecting cosmetics from contamination, it is not surprising that the industry's growing interest in airless packaging. Today, airless cans, bottles and tubes are the most acceptable packaging method for skincare and hair care products, helping to ensure that brands and their consumers believe that cosmetics are good at the last drop.





For manufacturers in the cosmetics industry, maintaining and protecting product integrity is a daunting task. Packaging plays an integral role in it. To extend product life and ensure a good consumer experience, manufacturers must be convinced that their packaging choices guarantee the life of delicate products, which usually means forming the tightest possible seal to prevent external elements from interacting with internal items.



Many creams in the industry are packaged in traditional jars. Although they are fully capable of protecting the product during transport and on the shelf, once the seal is broken, it cannot prevent product damage. With each repeated use, the product is exposed to external contaminants such as air, fingers and UV rays. Although these elements may be an essential part of consumers' lives, for cosmetics such as moisturizers and creams, they may be the worst nightmare for manufacturers, leading to product deterioration.





What is airless packaging?

The Airless Packaging Association defines the technology as: "A pressure-free, tamper-resistant dispensing system that combines a mechanically activated pump with a container. After filling and hermetically sealing, the product does not inhale air. The The container can have a soft bag or a sliding piston. "This is not a new phenomenon. In fact, the technology was first introduced on a large scale in the mid-1980s, when toothpaste manufacturers adopted airless systems for technical and marketing purposes. But the cosmetics industry quickly took advantage of this idea, driving further innovation in airless packaging.







Cosmetic brands play a key role in the popularity of airless packaging. Many products sold in the cosmetics sector, including natural skin creams, serums, foundation creams and other preservative-free formula creams, are sensitive to exposure, which makes them a widely used packaging solution for extensive exposure to the air Ideal goal. Therefore, this airless packaging technology is widely touted as a new future for cosmetics and beauty packaging.







Vacuum packaging is a common choice for skin care products because air causes the degradation of certain active ingredients. However, the appeal of this technology is not limited to air-sensitive formulations. Brands are also starting to use airless cans, bottles and pumps to gain functional benefits, even if the product's formula does not necessarily require it. Compared to traditional formats, airless packaging provides manufacturers with enhanced capabilities that allow distributors to reduce the amount of overall packaging materials used. In addition, according to TMR, precise airless dispensing functions (such as airless pumps) allow shoppers to access and use approximately 95% of the contents of the bottle, which is much higher than traditional pump forms.



As the TMR analyst said: "The zero waste advantage of airless packaging alone is expected to revolutionize several vertical industries, especially the cosmetics industry. Several leading manufacturers of cosmetics and personal care products, such as L'Oreal, Olay Nivea and Oriflame, both obsessed with airless packaging and have received highly positive feedback from users on the amount available in a given package. "







The high-end of the cosmetics industry offers significant opportunities for airless packaging systems. Quality beauty products are often expensive purchases for consumers, which makes value for money an important part of the manufacturer. To stand out from the crowd, brands must provide more than a standard user experience. They need to provide more products that are worth paying for. As a dumb salesman in the cosmetics industry, packaging plays a vital role in proving a higher price point. There is a direct relationship between the quality and design of the packaging and the perceived quality of the product. As a result, products that combine functionality with high-quality aesthetics and unique user experiences can reinforce key brand characteristics, trigger emotional responses and convince consumers to make a purchase.









As environmental issues continue to affect consumer preferences and product development, airless packaging forms may develop further. For organic brands, the novelty of airless technology has been subtly combined with environmental protection attributes to differentiate products from traditional products. However, as more and more brands take advantage of the cost-effectiveness of one format, reducing corrosion Interest in agents and bulk packaging materials may increase further.



Development is not limited to the jar format. Since launching the Techno Airless Glass (TAG) system in 2009, Italian-based cosmetics packaging manufacturer Lumson has been steadily pushing the boundaries of airless forms. A particularly noteworthy development for the brand is the introduction of GREEN PE, a material produced using sugar cane ethanol, an alcohol-based renewable fuel, which Luxom has applied to airless packaging formats. According to the company, this combination helps achieve the goal of maintaining the environmental integrity while maintaining the technical integrity of airless systems.



However, the globalairless packaging market still has a lot of room for growth. "Many reasons are the growing demand for premium and luxury packaging. The cosmetics industry in particular has shown a positive tendency towards greater use of premium packaging as it allows them to launch several luxury cosmetics with higher product appeal.

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