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Metrics That Prove PR Success on Social Platforms
Public Relations (PR) has moved far beyond press releases and newspaper clippings. In today’s digital-first era, social media is one of the most powerful tools for PR campaigns, enabling brands to engage directly with their audience, share stories instantly, and measure outcomes with precision. However, to prove the effectiveness of PR on social platforms, brands must focus on the right...

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From Bias to Balance: Using Tech to Improve Cultural Representation in PR
In today’s interconnected world, public relations (PR) plays a critical role in shaping cultural narratives. What audiences see, read, and hear through campaigns heavily influences how they perceive identity, inclusion, and community. However, for decades, PR and advertising have often reflected a narrow, biased view of culture—one that favors dominant narratives while sidelining...

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Creating a Unified Brand Experience with PR and Digital Integration
Creating a Unified Brand Experience with PR and Digital Integration In today’s digital age, consumers interact with brands through a variety of channels, from social media and email campaigns to press releases and media features. With this growing complexity in brand communication, maintaining a unified brand experience across these diverse touchpoints has become essential for business...

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