kanyewestmerch

Kanye West wasn’t the first artist to release merchandise, but he was the first to turn it into a fashion category

Kanye West has never been “just” a musician—he’s a cultural engine, a trendsetter, and one of the biggest fashion influences of the 21st century. His merch collections, from Yeezy-themed drops to tour-exclusive capsules Click Here, have become a phenomenon on their own. Today, Kanye West merch is more than clothing—it’s a statement, a fashion identity, and a...