Born x Raised: The Cultural Legacy of a Streetwear Icon

Introduction Born x Raised is more than just a streetwear brand—it’s a movement deeply rooted in Los Angeles culture, resilience, and authenticity. Founded in 2013 by Spanto (Christopher Printup) and Alex “2Tone” Erdmann, the brand emerged as a tribute to the city’s Chicano heritage, street life, and the struggles of its people. With its bold graphics, poignant...