The iPhone App That Makes Professional Photographers Nervous in 2025

I’m a working photographer. Last month I shot a corporate headshot session for $1,800. Last week the same client texted me: “Sorry man, we’re switching to this iPhone app called Eltima. The results are actually better and it costs $29 once.” I downloaded it out of spite. Thirty minutes later I deleted half my portfolio because it couldn’t compete. Here’s...

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