Why Your Poster Looked Fine on Screen but Failed on the Wall (and...

Why Your Poster Looked Fine on Screen but Failed on the Wall (and How to Fix It Before Printing)

Posters fail in public, not in software. That is the core misunderstanding behind most poster printing disappointments in the UK. On a calibrated screen, under controlled light, viewed at arm’s length, a poster can look confident, balanced, and complete. Once printed, mounted, and exposed to real space, that same design can suddenly feel dull, dark, soft, or poorly proportioned. This...

148