Why A0 Posters Expose Design Mistakes That Smaller Prints Hide

A0 posters do not forgive. They fail, sometimes quietly and sometimes loudly. An A4 goes up on a noticeboard. An A3 sits in a window. If something is slightly off, nobody really notices. Or they notice but cannot quite explain why it feels wrong. An A0 poster does not give you that mercy. At A0 size, everything becomes visible. Every choice, every compromise, every shortcut taken during...

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