Winning the Next Generation: How Business Insurance Customer...

Winning the Next Generation: How Business Insurance Customer Loyalty Is Being Redefined in America

For decades, commercial insurance in the United States was built around stability. Business owners stayed with the same broker for years, renewals were routine, and loyalty was driven by personal relationships and price negotiations. That model still exists — but it’s no longer the main growth engine. Today, a rapidly growing share of American business owners are under 40. They...