Why Skin Protection Awareness Is Reshaping China’s Sun Care...

Why Skin Protection Awareness Is Reshaping China’s Sun Care Product Industry

Consumer attitudes toward skincare in China have evolved significantly over the past few years, with sun protection increasingly becoming part of daily personal care routines rather than a seasonal purchase. Growing urbanization, increased outdoor exposure, and rising awareness about the long-term effects of ultraviolet radiation are influencing purchasing behaviour across different age groups....