Stop Burning Ad Budgets | Ankesh Saxena on AI & Consumer...

80% of consumers say they don't trust AI answers.

40% of their searches now go through AI anyway.

That gap is where brands are quietly losing.

I talked to Ankesh Saxena (Co-Founder, Acutus AI Insights — ex-Gallup, 20 yrs in market research) about why traditional research is too slow to matter anymore, what "agentic AI buyers" are, and why GEO (Generative Engine Optimisation) is the real 2026 marketing emergency.

Watch: https://youtu.be/cUi0hT0J50U</p>

80% of consumers say they don't trust AI answers.40% of their searches now go through AI anyway.That gap is where brands are quietly losing.I talked to Ankesh Saxena (Co-Founder, Acutus AI Insights — ex-Gallup, 20 yrs in market research) about why traditional research is too slow to matter anymore, what "agentic AI buyers" are, and why GEO (Generative Engine Optimisation) is the real 2026 marketing emergency.Watch: https://youtu.be/cUi0hT0J50U