What Event Planners Get Wrong About Booking Speakers

Most event planners judge a speaker by their showreel. It's the most available signal, and it's close to the least reliable one. A showreel is three minutes of the best moments from years of stage time, cut together by an editor who was paid to make it look extraordinary. Every speaker's reel looks extraordinary. That's the job of the reel. What it cannot tell you is whether the person will...

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