Niche Influencers on the Rise: The Power of Micro and Nano Influencers in India
In a country as diverse and digitally dynamic as India, the influencer marketing landscape is evolving rapidly. While big-name celebrities and mega influencers still play a role, brands are increasingly turning toward micro and nano influencers—content creators with smaller but more engaged audiences. This shift is not just a trend; it’s a strategic evolution that reflects a deeper...
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