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Always Do What You Should Do: Why Gen Z Loves the Brand

Gen Z has changed the way fashion works. This generation does not simply follow trends. It mixes them, changes them, and sometimes creates completely new ones. Comfort matters. Identity matters. Social media matters too. That is why streetwear has become such an important part of Gen Z fashion. Among the brands attracting attention is Always Do What You Should Do, often shortened to ADWYSD....