Introduction

The hoodie—now iconic streetwear essential—traces its roots back to the 1930s when Champion first developed it for laborers working in cold New York warehouses. Originally designed for utility and warmth, the hoodie has transformed over the decades into a powerful symbol of youth culture, rebellion, and style. From hip-hop icons in the 80s to skaters and fashion influencers today, the hoodie has evolved far beyond function into a cultural statement. With its blend of comfort, versatility, and edge, the hoodie has cemented its place in modern wardrobes, especially in the world of streetwear.

Why We Wear Hoodies: 5 Reasons Everyone Needs One

1. Comfort First – Hoodies are made from soft materials like fleece or cotton, making them incredibly cozy for daily wear or lounging.

2. Seasonal Versatility – Great for layering in winter or worn solo on cool spring/fall days.

3. Style Expression – Hoodies come in endless designs, prints, and oversized fits—perfect for making a fashion statement.

4. Gender-Neutral Appeal – Hoodies transcend gender, making them universally cool and wearable.

5. Streetwear Identity – Wearing a hoodie often ties to culture—be it skateboarding, hip-hop, or high-fashion crossovers.

How to Care for Your Hoodie for Long-Term Wear

To make your hoodie last and keep it looking fresh:

• Wash in cold water to prevent shrinkage and fabric damage.

• Avoid high heat when drying—air dry or tumble dry low.

• Turn it inside out before washing to protect prints or logos.

• Store folded instead of hanging to retain its shape.

• Use a fabric shaver to remove piling over time.

Top 5 US Hoodie Brands Every Streetwear Fan Should Know

Let’s dive into the best US hoodie brands dominating the scene—and why you should invest in them.

1. Essentials by Fear of God

Essentials is a sub-label of designer Jerry Lorenzo’s Fear of God brand, designed to be a more accessible luxury streetwear line. White Essentials Hoodie are known for their minimalist aesthetic, neutral tones, and oversized silhouettes, perfect for everyday layering and luxury loungewear.

• Material: Premium cotton/polyester blends

• Fit: Relaxed, oversized fit

• Design: Signature 3D rubber logo, dropped shoulders.

• Perfect For: Streetwear fans who love clean, understated luxury

• Price: $$ – $$$

• Offers: Free shipping on selected drops, seasonal discounts on resellers

Essentials hoodies stand out because they offer luxury-level comfort and design to a broader audience without the ultra-high price tag.

2. Supreme

Born from the streets of NYC, Supreme is perhaps the most iconic streetwear brand in the world. Known for its limited drops and high resale value, a Supreme hoodie is both a fashion statement and a collector’s piece.

• Material: 100% heavyweight cotton

• Fit: Standard fit with a structured hood

• Design: Bold graphics, box logo, frequent artist collabs

• Perfect For: Streetwear purists and hypebeasts

• Price: $$$ – $$$$

• Offers: Rare discounts, free shipping during weekly drops

Wearing Supreme is about more than fashion—it’s about being part of a legacy.

3. Champion

The OG of hoodie culture, Champion continues to thrive thanks to its blend of heritage, Affordability, and quality. It is a favorite for classic and retro vibes.

• Material: Reverse-weave cotton for durability

• Fit: True to size, slightly boxy

• Design: Iconic “C” logo, athletic styles

• Perfect For: Everyday wear with vintage flair

• Price: $ – $$

• Offers: Year-round deals, student discounts, free shipping offers

Champion is the go-to brand when you want a reliable hoodie that’s as practical as it is stylish.

4. Stüssy

California-born Stüssy blends surf, skate, and hip-hop culture into its hoodies, making them favorites among creative crowds and trendsetters.

• Material: Midweight to heavyweight cotton

• Fit: Relaxed but clean

• Design: Graphic-heavy, logo-centric styles

• Perfect For: Urban creatives and style-forward thinkers

• Price: $$ – $$$

• Offers: Seasonal sales, free domestic shipping on orders over a threshold

With a Stüssy hoodie, you’re wearing a piece of streetwear history that still feels current and cool.

5. Nike Sportswear / Nike Tech Fleece

Nike’s Tech Fleece hoodies fuse innovation with urban aesthetics, giving wearers performance-level comfort with a sleek, futuristic vibe.

• Material: Lightweight thermal fleece

• Fit: Slim, athletic fit

• Design: Zip accents, paneled construction

• Perfect For: Athleisure lovers and movement-driven lifestyles

• Price: $$ – $$$

• Offers: Student discounts, free returns, frequent online deals

Nike Tech Fleece is perfect if you want a tech-savvy hoodie that moves with you—and looks sharp doing it.

Quick Hoodie Guide: How to Choose, Wear, and Care for Them

How to Choose a Hoodie

• Go for oversized or relaxed fits for that streetwear vibe.

• Prioritize premium materials for comfort and longevity.

• Look at logo placements—front, sleeve, back—for statement wear.

How to Wear It

• Layer with jackets, cargo, or baggy jeans.

• Pair with sneakers or boots for a complete street fit.

• Accessorize with caps, chains, or bags for added personality.

How to Care

• Wash cold and air dry.

• Don’t over-wash to preserve fabric and print.

• Store folded, not hung.

Where to Buy

• Essentials: Fear of God website, SSENSE, Pacsun

• Supreme: Official site, StockX, Grailed

• Champion: Official site, Urban Outfitters

• Stüssy: Stussy.com, END Clothing

• Nike: Nike.com, JD Sports, ASOS

Why Essentials Stands Out

Among all these brands, Essentials has carved out a unique space by blending minimalism with premium construction and Affordability. While Supreme is bold and Stüssy is edgy, Essentials is clean and modern—making it more wearable in everyday life without losing the hype value. The brand also drops in seasonal collections, ensuring freshness. It often comes with free shipping deals and discounts via major retailers like Pacsun or SSENSE.

Essentials hoodies speak to those who value luxury streetwear without screaming logos and prefer comfort-driven silhouettes.

Conclusion: Final Verdict

If you’re a streetwear enthusiast, these hoodie brands aren’t just wardrobe options—they’re cultural icons. From Essentials Official Website to Supreme’s bold street legacy, each brand delivers its flavor of cool, quality, and character. Whether you’re layering up in Champion classics or flexing your Nike Tech in motion, the hoodie remains the most adaptable, personal, and expressive piece of streetwear out there.

Tip: Look out for seasonal discounts, free shipping offers, and exclusive drops, especially during holidays or brand collaborations.

So, go ahead—invest in hoodies that not only keep you warm but also keep your style game sharp.