Introduction

Born x Raised is more than just a streetwear brand—it’s a movement deeply rooted in Los Angeles culture, resilience, and authenticity. Founded in 2013 by Spanto (Christopher Printup) and Alex “2Tone” Erdmann, the brand emerged as a tribute to the city’s Chicano heritage, street life, and the struggles of its people. With its bold graphics, poignant slogans, and unapologetic attitude, Born x Raised has become a symbol of pride for Angelenos and a respected name in streetwear.

This essay explores the origins of Born x Raised, its cultural significance, design philosophy, collaborations, and the impact of Spanto’s tragic passing in 2023. By examining the brand’s journey, we can understand why it resonates so deeply with its audience and how it continues to honor its roots while shaping streetwear’s future.

Origins and Founding

Born x Raised was born out of necessity—a need to represent the overlooked voices of Los Angeles, particularly those from working-class neighborhoods. Spanto, a Venice native, grew up immersed in LA’s street culture, witnessing the city’s gentrification and the erasure of its original communities. Alongside 2Tone, he sought to create a brand that would preserve the city’s identity while paying homage to its Chicano and gang culture.

The name “Born x Raised” itself is a declaration of loyalty—a phrase commonly used in LA to signify where one comes from. For Spanto, it was a way to assert that no matter how much the city changed, its soul remained in the streets that raised him.

Cultural Significance

Born x Raised stands out in the streetwear scene because of its deep cultural ties. Unlike brands that chase trends, it tells stories—often painful, sometimes triumphant—of LA’s past and present.

1. Chicano Influence

The brand heavily draws from Chicano aesthetics—lowrider art, old English lettering, and religious iconography. These elements reflect the Mexican-American experience in LA, blending pride and struggle.

2. Gang Culture Tribute

While not glorifying violence, Born x Raised acknowledges the realities of gang life in LA. Designs often feature RIP dedications, neighborhood landmarks, and phrases like “On God” and “Viva La Raza,” reinforcing themes of loyalty and loss.

3. Anti-Gentrification Stance

As LA’s neighborhoods rapidly change, Born x Raised serves as a voice against cultural erasure. Spanto openly criticized how luxury developments displaced long-time residents, making the brand a symbol of resistance.

Design Philosophy

Born x Raised’s aesthetic is raw, nostalgic, and deeply personal. Key design elements include:

• Bold Typography: Heavy use of Old English and block lettering, reminiscent of street tattoos and graffiti.

• Iconic Imagery: Skulls, crosses, and vintage LA imagery reinforce themes of mortality and resilience.

• Slogans with Meaning: Phrases like “I Might Die Tonight” and “City of Angels… Lost Souls” reflect the harsh realities of street life.

Each drop tells a story, whether honoring fallen friends or celebrating LA’s history. The brand avoids fast fashion, prioritizing limited releases that hold emotional weight.

Notable Collaborations

Born x Raised has partnered with major brands while staying true to its roots:

• Nike: Their collaborations (Air Force 1s, Dunks) blend streetwear with Chicano art, often selling out instantly.

• New Era: Caps featuring LA-themed designs became instant classics.

• Stüssy: A partnership that bridged streetwear’s old and new generations.

These collaborations amplified the brand’s reach while maintaining its authenticity—a rare feat in an industry often accused of selling out.

The Legacy of Spanto

In June 2023, Spanto tragically passed away after a long battle with cancer. His death sent shockwaves through the streetwear community, but his vision lives on.

• A Voice for the Voiceless: Spanto’s raw storytelling through Born x Raised gave a platform to those often ignored by mainstream fashion.

• Community Impact: He supported local artists, hosted charity events, and ensured the brand remained rooted in LA.

• Posthumous Influence: Since his passing, Born x Raised has continued under 2Tone’s leadership, with releases honoring Spanto’s legacy.

Conclusion

Born x Raised is more than clothing—it’s a cultural archive of Los Angeles. From its Chicano-inspired designs to its unyielding stance on gentrification, the brand remains a testament to authenticity in an industry often driven by profit.

Spanto’s passing was a monumental loss, but his message endures: stay true to where you’re from. As Born x Raised evolves, its commitment to storytelling, community, and resistance ensures it will remain a cornerstone of streetwear history.