The men’s grooming industry in the UAE is undergoing a pivotal transformation. According to a comprehensive study by MarkNtel Advisors, the UAE Men’s Grooming Market is expected to reach USD 487 million by 2030, up from approximately USD 413 million in 2024, marking a steady growth at a CAGR of 4.62% during 2025–2030.

This flourishing growth is significantly driven by premiumization of grooming products, growing traction towards natural and organic products, the emergence of men-centric salons and spas, involvement of social media and celebrities, etc.

UAE Men’s Grooming Market Analysis 2025-30

·        Luxury Grooming Finds Ground in Daily Rituals: In the UAE, grooming is no longer reserved for special occasions. High-end skincare brands like L’Occitane, Truefitt & Hill, and niche Emirati labels are making their way into men’s everyday routines.

·        Men’s Grooming Goes Halal & Organic: Conscious grooming is gaining traction. With demand rising for paraben-free, alcohol-free, and Halal-certified products, several local startups are creating formulas that cater to Islamic grooming practices and desert-climate skin sensitivity.

·        Government’s Role in Local Brand Growth: Initiatives under the UAE Vision 2031, including SME development grants and e-commerce incentives, have fueled the emergence of homegrown grooming brands that align with cultural nuances and sustainability.

·        Barbershops Become Boutiques: Especially in Dubai and Sharjah, men’s salons are evolving into boutique experiences with curated product lines, grooming consultations, and spa-like services—offering a hybrid of self-care and social engagement.

·        Rise of Functional Grooming: Consumers are moving toward multi-tasking grooming essentials—think moisturizers with SPF and beard oils with anti-dandruff ingredients—driven by a need for efficiency, efficacy, and elegance.

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Men’s Grooming Industry Segmentation Analysis 2030

The industry is further segmented into:

Based on Category:

·        Men’s Shaving,

·        Men’s Toiletries,

·        Men’s Hair Care,

·        Men’s Skin Care,

·        Mass Men’s Skin Care,

·        Men’s Fragrances

Based on Distribution Channel:

·        Retail Offline,

·        Non Grocery Retailers,

·        Retail E-Commerce

Based on Region:

·        Dubai

·        Abu Dhabi & AI Ain

·        Sharjah & Northern Emirates

Key Takeaways from the Report: Growth Drivers

·        Increasing influence of social norms around male appearance and grooming discipline.

·        Rising penetration of premium grooming services in tier-2 urban clusters like Al Ain and Fujairah.

·        Strong foothold of cross-border e-commerce with rapid delivery and product personalization.

·        Men’s skincare surging due to UV exposure, pollution, and climate-related skin concerns.

·        Influencer-led branding reshaping consumer perception around personal care.

Leading Grooming Players Driving UAE Market Innovation

A blend of multinationals and regional pioneers is intensifying the competition with tailored grooming solutions:

·        Procter & Gamble Gulf FZE,

·        Coty Middle East FZCO,

·        Arabian Oud Co,

·        Unilever Gulf FZE,

·        Abdul Samad Al Qurashi Co

·        Beiersdorf Middle East

·        Ajmal International Trading Co LLC

·        L'Oréal Middle East FZE

·        Puig Middle East FZCO

·        Rasasi Perfumes Industry LLC and others

Key Trends Shaping UAE Men’s Grooming Market

Rise in demand is being fueled by the end users of the UAE towards purchasing luxury and premium grooming products. With the rising disposable income, the end users are increasingly upscaling the grooming solutions, which show an interest in specific value and benefits that the products provide.

Future Outlook

With the growing trends, the industry is projected to grow and expand during the forecasting years i.e., 2025–30 as the above-stated factors are changing the market landscape and opening doors to the market players. Market players can enhance their market size & revenue by meeting the changing market dynamics and evolving consumer expectations. Additionally, market players with the help of SWOT analysis can adjust their existing settings regarding the evolving market trends, which would ultimately augment the size & volume of the entire industry at the national level.

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