Market Estimation & Definition

The Vermouth Industry was valued at USD 12.36 billion in 2023 and is projected to grow at a CAGR of 8.5% from 2024 to 2030, reaching approximately USD 21.89 billion by 2030. Vermouth is a fortified, aromatized wine, typically infused with a variety of botanicals such as herbs, roots, spices, barks, and flowers. Widely enjoyed as an aperitif or a key ingredient in classic cocktails like the Martini and Negroni, vermouth’s appeal continues to expand across restaurants, bars, and home consumption.

Market Overview:

In France, sweet vermouth with 15% alcohol is considered the best drink. In Europe, particularly in Germany, France, and Italy, the vermouth market has grown owing to the preference of many individuals for alcoholic beverages. The increasing popularity of alcoholic drinks among consumers as a result of changing lifestyles and preferences such as health consciousness and stress tolerance is a major factor driving the market's growth.

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Market Dynamics:

Growing demand for beverages with a low alcohol content by millennials and adults in pubs and restaurants is expected to boost market growth during the forecast period. Also, the increasing popularity among millennials of fortified and aromatized wines is expected to fuel the vermouth market growth in the coming years.

The increased demand for fresh flavors in fortified wines is a major driving factor for the global vermouth market. To meet increased customer demand, market players are developing new flavors for fortified wines. Consumers' taste preferences are increasingly changing, and demand for new and exotic flavors in fortified wines is growing at a higher rate.

Growing disposable income and increasing popularity for premium products are the key drivers for the growth of the Vermouth market during the forecast period. increasing demand for new flavors of fortified wines and the burgeoning demand for new flavors of fortified wines are other major factors of vermouth market growth. Furthermore, the market's most established players are focusing on developing new premium items, which are expected to boost the market's overall growth. On the other hand, the availability of alternatives coupled with the large consumption of craft beers is expected to hamper the market's growth during the forecast period.

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Segmentation Analysis

by Product Type

Dry Vermouth
Sweet Vermouth

by Packaging

Plastic Bottles
Glass Bottles
Others

by end-users

Horeca
Beverage Industry
Food Industry

by Distribution channel

On-Trade
Off-Trade

Regional Insights:

Europe is the second-largest market for vermouth in 2023 accounting for more than 50.0 % of sales owing to substantial consumption of Vermouth across the region. Spain, France, and Italy are the world's largest vermouth consumers. consumers' changing lifestyles, the influence of social media, and the growing trend of entertainment at clubs and lounges are the factors for the growth of Vermouth Market in this region.

In North America, the vermouth market is expected to develop at the fastest CAGR during the forecast period. The increasing demand for flavored alcoholic beverages such as cocktails in the United States has fuelled the growth of the Vermouth Market in this region. Furthermore, increased disposable income, as well as changing lifestyles, are some of the primary drivers boosting this market's rise in nations such as Canada and Mexico.

Competitive Landscape

1.Atsby Vermouth
2.Bacardi Limited
3.Belsazar
4.Branca International S.p.A.
5.Cinzano
6.Contratto
7.Distillerie des Alpes
8.E.and J. Gallo Winery
9.F.LLI GANCIA & C. SpA - CANELLI (Asti – ITALY)
10.FRATELLI BRANCA DISTILLERIE SRL(Carpano)
11.Giulio CocchiSpumantiSrl
12.Imbue
13.LA QUINTINYE VERMOUTH ROYAL
14.Lo-Fi Aperitifs
15.Lustau
16.MAiDENii
17.MANCINO VERMOUTH
18.MARTINEZ LACUESTA
19.MARTINI
20.Napa, CA.

Conclusion

The global vermouth market is undergoing a notable transformation, with forecasts projecting steady, robust growth through 2030. Rising demand for premium, botanically rich beverages, paired with the global revival of cocktail culture and expanding digital retail channels, offers fertile ground for both established brands and new entrants. Future success will hinge on innovative flavor strategies, sustainable packaging, and partnerships that bridge the gap between tradition and contemporary drinking culture.

FAQs:

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