Optimizing for AI Overviews (AEO): How to Get Featured in Google's AI Answers

Google’s search is evolving — and fast. AI Overviews (formerly known as SGE) are now rewriting how content is surfaced. Instead of just ranking blue links, Google’s AI summarizes content directly in the SERP.

Welcome to the era of Answer Engine Optimization (AEO).

What Are AI Overviews?

AI Overviews are machine-generated summaries Google displays at the top of certain queries. They pull answers from multiple sources, often citing them within the summary. These overviews reduce click-through rates, especially for informational content.

In short: you’re either cited in the overview — or you’re buried.

🔗 Google's announcement on AI Overviews


Why AEO Matters

  • Zero-click searches are growing — nearly 58% of searches end without a click. (source)

  • Traditional SEO rankings don’t guarantee visibility.

  • AI prefers structured, concise, and high-trust content.


6 AEO Tactics to Get Cited by Google's AI

1. Answer Clear Questions Early

Use direct questions as H2s (e.g., “What is AI SEO?”) followed by a short, clear 2–3 sentence answer.

Great AEO content follows this pattern:

vbnet
H2: What is [Keyword]? Short answer (2-3 sentences) Expanded explanation

2. Use Structured Formatting

  • Bullet points, numbered lists, and tables help Google parse your content.

  • Example: Steps to optimize for AEO ➡️ bullet points, not paragraphs.

3. Keep Language Simple and Clear

Google’s AI favors content that’s:

  • Easy to scan

  • Light on jargon

  • Written at an 8th–10th grade level

🔗 Hemingway App is a good tool to check your readability.

4. Build E-E-A-T Everywhere

Experience, Expertise, Authoritativeness, Trustworthiness — these are your credibility signals.

  • Add author bios with credentials.

  • Cite trustworthy sources (avoid spammy outbound links).

  • Embed original examples, case studies, or data if possible.

🔗 Google’s guidance on E-E-A-T

5. Optimize the First 200 Words

AI scrapers often pull content from the introduction. Make sure your first paragraph delivers actual value, not fluff.

6. Track Citations in AI Overviews

Use SEO monitoring tools like:

These can help you measure how and when your content is referenced.


What to Avoid

  • ❌ Keyword-stuffing

  • ❌ Generic content with no clear angle

  • ❌ Overly technical language without explanation

  • ❌ Relying solely on AI to generate your content


Final Thought: AEO Is the New Front Page

AI Overviews are here to stay. Optimizing for them now means future-proofing your brand’s visibility. It’s no longer about ranking #1 — it’s about being answer-worthy.


🚀 Ready to Make AI Work for You?

Mouj Solutions helps forward-thinking brands like yours optimize for the AI-first internet. From SEO strategy to generative content implementation, we deliver measurable impact.

👉 Let’s make sure your content gets cited — not sidelined.
Explore our AI SEO Services »


 

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