If you’re part of the Sam and Colby fan community, you’ve probably seen the bold letters sam and colby merch stamped across hoodies, tees, caps, and social feeds. For millions, XPLR isn’t just a word — it’s a badge of curiosity, courage, and a sense of adventure that Sam Golbach and Colby Brock have built their brand around. But what exactly is XPLR, and why is it the name behind all of Sam and Colby’s official merch? Here’s the full story behind the name that turned YouTube thrills into a lifestyle brand.

1. From Explorers to XPLR

To understand why Sam and Colby chose xplr merch you have to go back to their roots. Long before the sleek hoodies and sold-out drops, Sam and Colby were just two teenagers with cameras, breaking into abandoned buildings and sharing the footage online.

They called themselves explorers — not just of places, but of fears, mysteries, and the limits of what they could handle. Their fans weren’t just passive viewers — they felt like co-explorers, experiencing every locked door, every creaking stair, and every ghostly whisper alongside them.

2. Turning a Word into a Brand

As their audience exploded from Vine to YouTube, the duo wanted to build something bigger than their channel — something fans could wear and feel part of, even when they weren’t watching videos.

They played around with ideas, but the word “explore” captured it perfectly. Shortening it to Sam and Colby hoodie (pronounced “explorer”) made it edgier, minimalist, and instantly recognizable. It wasn’t just a label — it was a statement: Keep exploring.

3. More Than Just Merch

What makes XPLR different from typical YouTuber merch is that it doesn’t scream “fan gear.” There’s no giant “Sam and Colby” printed on every sleeve. Instead, XPLR is designed to feel like a low-key streetwear brand, with clean lines, cryptic symbols, and hidden meanings that only true fans understand.

The idea was simple: you could wear XPLR anywhere — on a ghost hunt, at school, or out with friends — and feel like you’re part of a secret society of people who crave adventure and aren’t afraid of the unknown.

4. Evolving Designs: From Simple to Symbolic

When XPLR first launched, the designs were minimal: a black hoodie, bold XPLR letters, maybe crossed arrows or coordinates to an abandoned place they filmed in. Over time, the line evolved with Sam and Colby’s content.

Now, each drop is themed — haunted places, urban legends, cursed objects — and the clothing reflects that vibe. Some collections have eerie typography, hidden messages, or symbols pulled straight from their explorations.

5. Limited Drops, Lasting Impact

One reason fans go wild for XPLR is that it’s not constantly available. Unlike mainstream brands, XPLR works on limited-edition drops — when a new collection is released, there’s a small window to buy it. Once it’s gone, it’s gone for good (unless they surprise fans with a throwback restock).

This strategy keeps the hype alive and turns each hoodie or tee into a collectible piece of the Sam and Colby universe.

6. Why ‘XPLR’ Resonates So Deeply

For many fans, XPLR is bigger than Sam and Colby. It’s a reminder to stay curious, to push past fear, and to find adventure in everyday life. It’s not unusual to see fans wearing XPLR gear while traveling, hiking, urban exploring, or even just hanging out — because the brand reflects a mindset, not just a show.

In a way, buying an XPLR hoodie is like joining a club — a quiet nod to others who get it.

7. Beyond Hoodies: The XPLR Universe

Over the years, XPLR has grown beyond just hoodies and t-shirts. They’ve released joggers, hats, socks, beanies, posters, stickers, and even home goods like blankets. Each item ties back to the core theme of exploration.

Sam and Colby have also expanded XPLR into digital spaces: exclusive apps, behind-the-scenes content, and VIP community memberships that reward the most loyal explorers with early drops and secret merch.

8. The Future of XPLR

So, what’s next for XPLR? If Sam and Colby’s past few years are any clue, the brand will continue to evolve alongside their adventures. Expect more high-quality materials, unique collabs, sustainable drops, and even bigger tie-ins to their content.

Fans speculate that future XPLR pieces might integrate tech — like QR codes that lead to hidden videos, or patches that glow in the dark during overnight explorations. For Sam and Colby, the goal is always the same: turn an idea into an experience you can wear.

Final Thoughts

So, what is Sam and Colby merch called? It’s called XPLR — a four-letter word that means so much more than “merch.” It’s a call to action, a community in disguise, and a reminder that the world is full of locked doors waiting to be opened.

For the fans, it’s not just about repping two creators — it’s about repping an attitude. So next time you see that clean XPLR logo on someone’s hoodie, know this: they’re not just wearing a brand. They’re part of an adventure that started on YouTube and continues in the everyday moments where curiosity wins.