Driving the cold pressed juices market is the pressing need for nutrient-rich beverages. With obesity and related chronic conditions on the rise globally, consumers gravitate toward healthier alternatives such as cold pressed juices made via HPP to preserve vital nutrients. Detoxification trends and the demand for vitamin and mineral-enriched drinks further propel demand.

The market of cold pressed juices is expected to expand from USD 0.96 billion in 2024 to USD 1.5 billion by 2030, registering a compound annual growth rate (CAGR) of 7.54% over the forecast period (2024–2030).

Though organic is highly valued, the conventional segment dominated in 2022, primarily due to price sensitivity and wider availability of conventionally grown produce. Meanwhile, blended juices—which mix fruits and vegetables—lead growth, meeting consumer preferences for flavor and functionality.

Distribution remains predominantly store-based, where curated presentation in supermarkets and hypermarkets draws attention. However, non-store models (such as online channels) may gain traction as convenience becomes critical.

Regional insights reveal North America’s dominance, accounting for roughly 45% of market share in 2022 (about USD 0.4 billion) . In Europe, growing veganism and healthy beverage adoption support market expansion; the UK and Germany are notable contributors. Asia‑Pacific is the fastest-growing region, driven by urbanization and rising disposable incomes, particularly in China and India.

The competitive landscape features major players such as Suja Life LLC, PepsiCo, Hain Celestial, and others. Strategies include R &D, new product development, acquisitions, and local manufacturing to cut operating costs. This dynamic marketplace underscores a shift toward functional, accessible, and health-forward juice solutions.