Tekion is transforming the way automotive retail operates by introducing a forward‑thinking, cloud‑native platform that unifies all dealership functions and elevates the experience for both businesses and customers. In an industry long dependent on outdated, fragmented software systems, Tekion brings modern technology, artificial intelligence (AI), and seamless integration — redefining how vehicles are sold, serviced, and managed across the entire automotive lifecycle.

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What Is Tekion?

Tekion is a technology company that offers an AI‑powered, cloud‑native platform specifically designed for the automotive retail industry. The platform — known as the Automotive Retail Cloud (ARC) — is built to unify dealership operations, customer engagement, sales workflows, digital retail capabilities, analytics, and more into one cohesive system. 

Instead of relying on siloed applications for different functions, Tekion’s platform connects all aspects of a dealership under a single, intelligent system. Because it operates entirely in the cloud, the platform supports real‑time data access, advanced automation, and remote accessibility, helping dealerships adapt to changing business needs and customer expectations.

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Key Features of the Tekion Platform

1. Automotive Retail Cloud (ARC)

At the core of Tekion’s technology is the Automotive Retail Cloud (ARC) — a unified, cloud‑native suite that brings together all essential dealership functions. Unlike traditional dealer management systems (DMS) that are often limited and disconnected, ARC integrates sales, service, parts, customer engagement, and analytics in one platform, radically simplifying workflows and improving operational efficiency.

Machine learning (ML) and AI are built into the platform’s foundation, allowing data to sync instantly, remain consistent, and grow more insightful over time. This smooth data flow eliminates outdated processes and enables teams to focus on high‑value work rather than tedious administrative tasks.

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2. Digital Retail

One of Tekion’s standout components is its Digital Retail solution, which offers a smooth, end‑to‑end car buying experience that combines online convenience with in‑person support. Designed for today’s digital‑savvy consumers, this feature enhances engagement and accelerates deal closure by providing tools such as:

• AI‑powered digital workflows that guide customers through each step of the purchase process.

• Transparent payment calculators that give full cost visibility including taxes and fees.

• Live online sessions that enable real‑time interaction between customers and sales staff.

• A centralized sales and checkout hub that manages configurations, documents, payments, and delivery.

This approach not only improves customer satisfaction but also empowers dealerships to streamline transactions and reduce friction throughout the buying journey.

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3. AI‑Powered CRM

Tekion’s Customer Relationship Management (CRM) is designed to unify marketing, sales, and service data into one comprehensive view of every customer. Because it’s integrated with the core platform, the CRM presents a real‑time picture of customer interactions and behaviors — enabling teams to prioritize opportunities, manage follow‑ups, and improve engagement rates efficiently.

Features such as intuitive dashboards and AI‑powered suggestions help staff find important leads quickly and stay organized throughout each customer interaction. This not only speeds up sales cycles but also increases customer retention and revenue potential.

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4. Automotive Enterprise Cloud (AEC)

The Automotive Enterprise Cloud (AEC) extends Tekion’s capabilities beyond dealership operations to support original equipment manufacturers (OEMs) and large automotive enterprises. AEC creates a unified retail experience that seamlessly connects a brand’s website with dealership inventory and sales tools — offering an immersive digital journey for consumers.

With AEC, buyers can:

• Customize vehicles through interactive configurators.

• Access real‑time inventory that matches preferences and pricing.

• Complete secure online purchases with e‑signing and payment options.

• Schedule delivery or in‑store pick‑up without leaving the digital environment.

This unified approach bridges the gap between brand engagement and retail execution, ensuring a seamless and consistent buying experience from beginning to end.

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5. Automotive Partner Cloud (APC)

Tekion’s Automotive Partner Cloud (APC) enables technology partners and developers to integrate additional tools and services with the core platform via secure open APIs. This open ecosystem encourages innovation by making data more accessible and expanding the possibilities for enhanced features and workflows.

For example, integrations with communication tools help streamline customer interactions, while analytics enhancements empower dealerships to drill deeper into performance metrics.

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AI Innovation: The Engine Behind Tekion

Artificial intelligence is central to Tekion’s platform philosophy. Beyond insights and recommendations, Tekion has introduced advanced AI capabilities such as Tekion AI, which blends predictive models, natural language processing (NLP), and generative AI features that enhance communication and automation across departments.

In 2025, Tekion expanded this vision further with Tekion AI Agents — autonomous AI workflows designed to execute tasks and streamline complex service and sales processes with minimal manual involvement. This shift from assistance to automation helps reduce administrative burden and improve efficiency throughout the organization.

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Why Tekion Matters

Tekion’s platform represents a major shift for an industry that has long relied on legacy software frameworks. By combining cloud scalability, unified operations, AI‑driven workflows, and open API integrations, Tekion empowers automotive businesses to operate more efficiently, engage customers more meaningfully, and adapt quickly to evolving market expectations.

Whether it’s enhancing the sales process, simplifying service experiences, or enabling seamless digital retail journeys, Tekion’s solutions provide dealerships and OEMs with the tools needed to thrive in a competitive landscape.

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Tekion stands as a game‑changing force in automotive retail technology — driving innovation through its cloud‑native platform, AI capabilities, and unified ecosystem. By breaking down traditional barriers, simplifying workflows, and elevating customer experiences, Tekion enables automotive businesses to not just adapt, but flourish in a digital age where speed, transparency, and connectivity are essential. With continued advancements and a vision rooted in modern technology, Tekion is helping usher in a new era for automotive retail — where seamless operations and exceptional experiences go hand in hand.