Retailers often drown in data but still lack clarity about who their customers really are. Identity resolution cuts through that noise by organising information into meaningful profiles. This clarity has real-world impact. It improves campaign accuracy, enhances customer retention, and enables cross-channel personalisation. Instead of sending one-size-fits-all messages, retailers can communicate with precision and empathy. In an era where shoppers expect seamless experiences, this level of insight is invaluable. It turns fragmented data into actionable intelligence. To see how identity resolution is helping UK and EU retailers transform complexity into clarity, explore 👉 https://www.salecycle.com/blog/identity-resolution The guide offers straightforward explanations and current examples from across the industry.