Understanding Drop-Off Points Can Unlock Revenue Analysing where users leave your site whether checkout, product pages, or form submissions is crucial. Many UK/EU retailers overlook micro-moments that quietly reduce conversions. Using analytics and heatmaps to identify friction points allows for targeted fixes, often producing immediate results. Small improvements in the right places can make a disproportionate difference. There’s a great article that breaks this down in more detail, worth checking out if you're exploring this. https://www.salecycle.com/blog/conversion-rate-optimisation-services-strategy-uk-eu-ecommerce